How to Make Content More Engaging

katy tx best seo companyEffective content is not a one-size-fits-all kind of deal. Dozens of styles and tactics are available for your use but how responsive your readers will be depends on your content. Here is a list of seven tips that you can apply for effective website content.

  • Listen in. It is very difficult to make an effective marketing campaign if you are working blindly. You might be employing lots of people to make content for you but if it is not what your niche wants, then it will not be read. By listening in on Youtube, Facebook, Twitter and forum discussions, you will get a solid idea of what it is you should be offering instead of what you think you should be offering. There is a difference. Experiment on the types of delivery you should be doing. Some of your readers will want to read many details while others prefer to simply scan the page and move on. Many others are content just sitting back and watching while everything unfolds.
  • Tell stories. For a young brand, it is best to share stories about your brand exploits, company history, current trends, and customer profiles. This way, you get to show people the human side of your company, interesting anecdotes on your company’s birth, your unique offerings as a brand, and a reference point for everyone else to follow suit.
  • Engage your customers. It is a process that takes time to understand and analyze. Especially in B2B, consistency, patience in listening, and taking the time to understand and engage customers prove to be more valuable than stacking numbers in your campaigns.
  • Encourage catharsis. Emotions are naturally a part of your campaign. Here is a short list from Houston Uprising SEO of an emotional pathway that you can apply in your own content:
    • Negative (problem or fear)
    • Positive (relief, solution, or better future)
    • Neutral (rational, logical, or analysis)
    • Curiosity (desire, or imagination)
    • Objections (reason why or why not)
    • Scarcity (sense of urgency)
    • Trust (personal accounts, case studies, or statistics)
    • Call to action (clear steps to follow, guarantees, and reassurances)
  • Embed videos. These are proven to be three times more attractive than regular content. Integrate a video with your blog post. Even home-made videos which are relevant to viewers work well. No need for production budgets to get the results you need.
  • Do your research. Conduct extensive research to develop compelling stories. Know how it is to be in your readers’ shoes and gain their perspective. Identify the ideal prospective buyer and the profile of a developing buyer’s persona. Finding the middle ground between buyer interest and company offerings is your goal. Locate the content that touches on these and improve on it to create a unique experience that ultimately leads to conversion.
  • Make a statement. Use some traditional methods like creating catchy headlines and powerful leads. About half of your brainstorming for content should focus on this. Use simple words and memorable statements. Use short paragraphs for quick comprehension. This style cleans up your web page and makes the content more effective in creating a connection.

Http://houston.uprisingseo.com

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How to Improve Customer Experience on Your Website

Improve Customer Experience on your websiteDo you still remember the time when businesses had to rely on thick brochures and other traditional tools to give customers the information they need? It’s a good thing that you can now skip the part where you have to keep your fingers crossed; hoping that at least a few of the customers who grab your brochure will not end up throwing it straight into the bin. Now that you have a website that can do everything (and more) of what a brochure can do for you, might as well maximize its use and do everything you can to stop that customer from leaving your page without eliciting a positive response.

Keep Contact Information Visible

It doesn’t matter if you place it on every single page of your website. Make sure you display, or at least have a direct link to, all your contact information to save potential customers the trouble of having to find it in case they just have a little amount of time to view your site. Readily available contact information will allow your customers to just dial the phone or send you an email the moment they have a question or find anything confusing.

Make Navigation Easy

Don’t waste every visitor’s time by allowing them to go around in circles just to find the information that they need. Figure out which pages would matter the most to your audience and make this accessible everywhere they go. Even if you’re hoping to go for a unique template or design, make sure you do not sacrifice the ease of navigation. Make the hierarchy of your site logical and have important tabs and links readable and easily noticed. Uprising SEO

Make Checkout Easy

If you allow customers to purchase products and services on your website, the last thing you want to happen is to have them leave just when they’re seconds away from concluding a transaction. This commonly happens to websites that make checkout complicated and time-consuming. Make sure that purchases can be made in just a few clicks.

Have an FAQ Page

For some reason, this is one page that a lot of websites lack. No matter how easy it is to navigate through your website, there will always be customers that want most of the information they need in a single page. Find out what products or services your customers are always inquiring about and have a brief answer for each of them. In case they want to find out more, provide a link to the corresponding page so that the customer won’t have to look for it on their own.

Site Improvement Based on Customer Behavior

Different webmaster tools can tell you which web pages your customers spend the most time on, and which ones will almost always lead them to leave your website. This is the kind of information that you need to make improvements on your website. Remember that this is not about you, your board of directors, or your CEO. This website is made for your customers, and they should be the ones dictating what has to be placed on your website and what needs to be thrown out. Http://houston.uprisingseo.com/web-design

How to Improve Customer Experience on Your Website

Improve Customer Experience on your websiteDo you still remember the time when businesses had to rely on thick brochures and other traditional tools to give customers the information they need? It’s a good thing that you can now skip the part where you have to keep your fingers crossed; hoping that at least a few of the customers who grab your brochure will not end up throwing it straight into the bin. Now that you have a website that can do everything (and more) of what a brochure can do for you, might as well maximize its use and do everything you can to stop that customer from leaving your page without eliciting a positive response.

Keep Contact Information Visible

It doesn’t matter if you place it on every single page of your website. Make sure you display, or at least have a direct link to, all your contact information to save potential customers the trouble of having to find it in case they just have a little amount of time to view your site. Readily available contact information will allow your customers to just dial the phone or send you an email the moment they have a question or find anything confusing.

Make Navigation Easy

Don’t waste every visitor’s time by allowing them to go around in circles just to find the information that they need. Figure out which pages would matter the most to your audience and make this accessible everywhere they go. Even if you’re hoping to go for a unique template or design, make sure you do not sacrifice the ease of navigation. Make the hierarchy of your site logical and have important tabs and links readable and easily noticed. Uprising SEO

Make Checkout Easy

If you allow customers to purchase products and services on your website, the last thing you want to happen is to have them leave just when they’re seconds away from concluding a transaction. This commonly happens to websites that make checkout complicated and time-consuming. Make sure that purchases can be made in just a few clicks.

Have an FAQ Page

For some reason, this is one page that a lot of websites lack. No matter how easy it is to navigate through your website, there will always be customers that want most of the information they need in a single page. Find out what products or services your customers are always inquiring about and have a brief answer for each of them. In case they want to find out more, provide a link to the corresponding page so that the customer won’t have to look for it on their own.

Site Improvement Based on Customer Behavior

Different webmaster tools can tell you which web pages your customers spend the most time on, and which ones will almost always lead them to leave your website. This is the kind of information that you need to make improvements on your website. Remember that this is not about you, your board of directors, or your CEO. This website is made for your customers, and they should be the ones dictating what has to be placed on your website and what needs to be thrown out. Http://houston.uprisingseo.com/web-design

Creating Effective Video Content for Your Brand

video tipsIn making a video campaign, the first requirement is always to produce memorable and high-quality videos. After that comes the marketing side of things. There is a huge return of investment for your brand when your video content is not just well-made but also well-marketed. However, video content marketing does not consist of putting tags and video descriptions alone. To make your video content effective to its intended audience, read the following tips:

Youtube Videos

The first step is to join Youtube. Interbrand’s Top 100 shows that video production has risen from 4,760 videos to 7,175 per month, with a staggering $4.3 billion in aggregate production value. This focus on creating excellent content by top brands like Samsung, Nike, and Toyota indicates its incredible conversion potential — even for smaller brands. This also means that Youtube’s reach is practically universal in attaining your niche market.

Diverse Content

The more video content you have the better. This is a great opportunity to try out different video strategies and see which ones are most effective. Do not feel limited by traditional commercial air times. A peek into video rankings of top brands show that videos as short as 30 seconds to as long as 20 minutes are widely accepted by viewers. The most effective campaigns can easily be checked with analytics tools.

Website Videos

Make sure your website videos are all in one section of your website; like a gallery or portfolio. This gives it a professional look and makes it convenient for the readers to view them. You can sort the files by categories or by date. You can also incorporate Youtube videos of your product, blogger reviews, or the sales page of your website. Make sure to update the share links to sync it with the many social networks being used today. The goal is for your content to be shared by your followers to their community — who will most likely become regular-paying customers in the end. Remember that Youtube also automatically converts videos for compatibility among different devices like tablets and smartphones, so embedding its content to your site is a good idea.

Engaging the Community

A proven way to build trust among the community is to take advantage of the comments section. There, the most interested parties can engage in discussion that can turn into leads or revenue. One of the most creative examples is by Old Spice. By responding to community feedback and requests, they produced promotional videos which increased sales by 107%. Updates on the latest news about your brand can also be extended to your consumers with direct engagement in the comments section as well as through tweets.

Calls to Action

As your viewers enjoy your videos on Youtube, it is important to keep the momentum going and get them to choose your product. A call to action is needed because a good number of viewers are introduced to your brand through Youtube videos and not the other way around. Invite them to visit your website or put a “buy now” overlay on the video. Links to your website in the about section are also very effective. http://houston.uprisingseo.com

Creating Effective Video Content for Your Brand

video tipsIn making a video campaign, the first requirement is always to produce memorable and high-quality videos. After that comes the marketing side of things. There is a huge return of investment for your brand when your video content is not just well-made but also well-marketed. However, video content marketing does not consist of putting tags and video descriptions alone. To make your video content effective to its intended audience, read the following tips:

Youtube Videos

The first step is to join Youtube. Interbrand’s Top 100 shows that video production has risen from 4,760 videos to 7,175 per month, with a staggering $4.3 billion in aggregate production value. This focus on creating excellent content by top brands like Samsung, Nike, and Toyota indicates its incredible conversion potential — even for smaller brands. This also means that Youtube’s reach is practically universal in attaining your niche market.

Diverse Content

The more video content you have the better. This is a great opportunity to try out different video strategies and see which ones are most effective. Do not feel limited by traditional commercial air times. A peek into video rankings of top brands show that videos as short as 30 seconds to as long as 20 minutes are widely accepted by viewers. The most effective campaigns can easily be checked with analytics tools.

Website Videos

Make sure your website videos are all in one section of your website; like a gallery or portfolio. This gives it a professional look and makes it convenient for the readers to view them. You can sort the files by categories or by date. You can also incorporate Youtube videos of your product, blogger reviews, or the sales page of your website. Make sure to update the share links to sync it with the many social networks being used today. The goal is for your content to be shared by your followers to their community — who will most likely become regular-paying customers in the end. Remember that Youtube also automatically converts videos for compatibility among different devices like tablets and smartphones, so embedding its content to your site is a good idea.

Engaging the Community

A proven way to build trust among the community is to take advantage of the comments section. There, the most interested parties can engage in discussion that can turn into leads or revenue. One of the most creative examples is by Old Spice. By responding to community feedback and requests, they produced promotional videos which increased sales by 107%. Updates on the latest news about your brand can also be extended to your consumers with direct engagement in the comments section as well as through tweets.

Calls to Action

As your viewers enjoy your videos on Youtube, it is important to keep the momentum going and get them to choose your product. A call to action is needed because a good number of viewers are introduced to your brand through Youtube videos and not the other way around. Invite them to visit your website or put a “buy now” overlay on the video. Links to your website in the about section are also very effective. http://houston.uprisingseo.com

Is Facebook Still Worth the Online Marketing Effort?

There may have been other social media sites that have gone before Facebook, but it has proven to be the ultimate game changer for the industry. What could be one of the biggest factors why this is so is Facebook’s ability to help businesses build their brands and their following. They have set a standard across different social media sites being established, creating an entire niche for social media marketing alone. Facebook marketing has truly evolved to have a life of its own, especially with the continuously increasing networks being built around it in its years of existence.

Is Facebook Still Worth It?

After years of success in being an effective marketing tool however, questions are being raised whether it still does the same thing that it used to. With the rise ofUprising SEO other social media sites that have proven to be equally effective in boosting sales and exposure for a lot of businesses, Facebook has definitely met various challenges in keeping its top ranking in terms of social media marketing. In fact, it seems to have slid down a few notches as people start to prefer Twitter, Instagram, Google+, and a number of other places to market their products. Here are a few reasons why:

  • Expectations were too high. The sudden popularity of social media marketing caused so much hype that people believed Facebook marketingcan solve all their problems. Because of this, a considerable percentage of marketing efforts became too centered on Facebook, letting everything else lie on the side. Realistically speaking, Facebook may be great for a few reasons, but it does not address every issue that businesses may have.
  • Facebook shifted their attention to the users instead of businesses. Did you know that only 17% of your page followers get to see your posts on their newsfeed? Just because people like a certain page does not guarantee that they will see each and every post, unlike in the past. Followers would still have to choose this option themselves through their own settings. This is in response to the Facebook audience’s clamor to get rid of the amount of clutter that they see on their feed.

With these two realities, it has gotten more evident that Facebook marketing is not how it used to be.

What You Can Do About It

Despite these numbers, there are still ways to maximize the use of your Facebook pages. Creativity gets you a long way, and the 17% that has access to your posts still has the ability to share your content and make it viral on their own pages. Play on your posts’ visual appeal to catch the attention of your audiences in an instant. You can also offer promos that are only applicable to your Facebook pages so that people are enticed to access information from your Facebook profile more than your other pages. These strategies could help you regain the momentum that your brand used to have, making Facebook marketing an effective tool for you once again.

http://houston.uprisingseo.com/marketing/

Is Facebook Still Worth the Online Marketing Effort?

There may have been other social media sites that have gone before Facebook, but it has proven to be the ultimate game changer for the industry. What could be one of the biggest factors why this is so is Facebook’s ability to help businesses build their brands and their following. They have set a standard across different social media sites being established, creating an entire niche for social media marketing alone. Facebook marketing has truly evolved to have a life of its own, especially with the continuously increasing networks being built around it in its years of existence.

Is Facebook Still Worth It?

After years of success in being an effective marketing tool however, questions are being raised whether it still does the same thing that it used to. With the rise ofUprising SEO other social media sites that have proven to be equally effective in boosting sales and exposure for a lot of businesses, Facebook has definitely met various challenges in keeping its top ranking in terms of social media marketing. In fact, it seems to have slid down a few notches as people start to prefer Twitter, Instagram, Google+, and a number of other places to market their products. Here are a few reasons why:

  • Expectations were too high. The sudden popularity of social media marketing caused so much hype that people believed Facebook marketingcan solve all their problems. Because of this, a considerable percentage of marketing efforts became too centered on Facebook, letting everything else lie on the side. Realistically speaking, Facebook may be great for a few reasons, but it does not address every issue that businesses may have.
  • Facebook shifted their attention to the users instead of businesses. Did you know that only 17% of your page followers get to see your posts on their newsfeed? Just because people like a certain page does not guarantee that they will see each and every post, unlike in the past. Followers would still have to choose this option themselves through their own settings. This is in response to the Facebook audience’s clamor to get rid of the amount of clutter that they see on their feed.

With these two realities, it has gotten more evident that Facebook marketing is not how it used to be.

What You Can Do About It

Despite these numbers, there are still ways to maximize the use of your Facebook pages. Creativity gets you a long way, and the 17% that has access to your posts still has the ability to share your content and make it viral on their own pages. Play on your posts’ visual appeal to catch the attention of your audiences in an instant. You can also offer promos that are only applicable to your Facebook pages so that people are enticed to access information from your Facebook profile more than your other pages. These strategies could help you regain the momentum that your brand used to have, making Facebook marketing an effective tool for you once again.

http://houston.uprisingseo.com/marketing/